About the Infect Me Not Campaign
What is the Infect Me Not campaign?
The Infect Me Not campaign is a city-wide campaign designed to keep San Franciscans well by introducing healthy habits that prevent the spread of common infectious diseases.
Why was the campaign developed?
The campaign was developed in response to public concerns articulated in focus group sessions. Participants said they felt "threatened" by germs spread by co-workers, friends, and people in public places. They wished people made a greater effort to "keep their germs to themselves." The rally cry "Infect Me Not" echoes these concerns.
What are the main campaign messages?
The campaign aims both to educate the public about germs and infectious diseases and to encourage habits that protect people from avoidable disease. Click to see the healthy habits.
Why should people practice healthy habits?
Healthy habits prevent disease. Getting sick is unpleasant and potentially devastating. Fortunately, many of the most common infectious diseases, like a cold or the flu, can be avoided by practicing healthy habits that reduce the transmission of germs. Consider that:
What resources were produced by the campaign?
The Infect Me Not campaign produced various print, visual, and audible materials and messages for the public. Download the Infect Me Not materials.
How will the campaign messages and materials be disseminated?
To reach the San Francisco general public and special populations a series of public service advertisements (PSAs) will be launched on BART, MUNI, radio, newspaper, and television stations. Materials will also be shared at street fairs, community meetings, health care clinics, trainings, and other venues throughout the city.