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About the Infect Me Not Campaign

What is the Infect Me Not campaign?

The Infect Me Not campaign is a city-wide campaign designed to keep San Franciscans well by introducing healthy habits that prevent the spread of common infectious diseases.


Why was the campaign developed?

The campaign was developed in response to public concerns articulated in focus group sessions. Participants said they felt "threatened" by germs spread by co-workers, friends, and people in public places. They wished people made a greater effort to "keep their germs to themselves." The rally cry "Infect Me Not" echoes these concerns.


What are the main campaign messages?

The campaign aims both to educate the public about germs and infectious diseases and to encourage habits that protect people from avoidable disease. Click to see the healthy habits.


Why should people practice healthy habits?

Healthy habits prevent disease. Getting sick is unpleasant and potentially devastating. Fortunately, many of the most common infectious diseases, like a cold or the flu, can be avoided by practicing healthy habits that reduce the transmission of germs. Consider that:


  • Some viruses and bacteria can live 20 minutes, 2 hours, or longer on surfaces like cafeteria tables, doorknobs, and desks
  • Hand washing greatly reduces the transmission of many common infectious diseases that affect the respiratory system (flu, or cold) and gastrointestinal system
  • 20% of people do not wash their hands
  • Over 22 million school days are lost every year due to the common cold
  • Employees who go to work sick risk infecting their co-workers and may be less productive
  • 47% of people feel angry or annoyed when a co-worker comes to work sick with the flu


What resources were produced by the campaign?

The Infect Me Not campaign produced various print, visual, and audible materials and messages for the public.  Download the Infect Me Not materials.  


How will the campaign messages and materials be disseminated?

To reach the San Francisco general public and special populations a series of public service advertisements (PSAs) will be launched on BART, MUNI, radio, newspaper, and television stations. Materials will also be shared at street fairs, community meetings, health care clinics, trainings, and other venues throughout the city.



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